![](https://format.creatorcdn.com/aa45f883-6d2c-40d3-8498-feb73fb6bda0/0/0/0/0,0,3125,2182,3125,1200/0-0-0/f4020921-0c22-4a61-ab4a-19c68d7d57dd/1/1/WMALL_2.jpg?fjkss=exp=2037461674~hmac=2a95ed9192cf8774f005bc0121eef6793c804c086acdef52d2fdca9913ad6f9c)
General Pants Swim Campaign #NOFILTER. Celebrating our bodies and their differences in all their beauty with ZERO retouching.
Concept development, creative direction & photography - Natalie Cottee
![](https://format.creatorcdn.com/aa45f883-6d2c-40d3-8498-feb73fb6bda0/0/0/0/0,0,1217,1547,1600,1547/0-0-0/b8246718-836f-4724-b33e-5c568bfe17ac/1/1/_NOFILTER_FP_AD_V3.jpg?fjkss=exp=2037461674~hmac=ffd5faf6eb2d352a491311345dec8ba8a7ef868d3865edfb4577f6637f8603d3)
![](https://format.creatorcdn.com/aa45f883-6d2c-40d3-8498-feb73fb6bda0/0/0/0/0,0,1217,1547,1600,1547/0-0-0/9d1bcee2-2f8b-471f-ba74-ed2126f46024/1/1/_NOFILTER_FP_AD_V39.jpg?fjkss=exp=2037461674~hmac=ffd5faf6eb2d352a491311345dec8ba8a7ef868d3865edfb4577f6637f8603d3)
![](https://format.creatorcdn.com/aa45f883-6d2c-40d3-8498-feb73fb6bda0/0/0/0/0,0,1217,1547,1600,1547/0-0-0/524b8176-3445-4be7-87f3-9db2621344bd/1/1/_NOFILTER_FP_AD_V32.jpg?fjkss=exp=2037461674~hmac=ffd5faf6eb2d352a491311345dec8ba8a7ef868d3865edfb4577f6637f8603d3)
![](https://format.creatorcdn.com/aa45f883-6d2c-40d3-8498-feb73fb6bda0/0/0/0/0,0,1217,1547,1600,1547/0-0-0/ab95b9a2-1795-470b-b5b6-369efdf21300/1/1/_NOFILTER_FP_AD_V33.jpg?fjkss=exp=2037461674~hmac=ffd5faf6eb2d352a491311345dec8ba8a7ef868d3865edfb4577f6637f8603d3)
![](https://format.creatorcdn.com/aa45f883-6d2c-40d3-8498-feb73fb6bda0/0/0/0/0,0,1217,1547,1600,1547/0-0-0/6331a19e-a1e8-4476-82e2-b4af84c334c2/1/1/_NOFILTER_FP_AD_V38.jpg?fjkss=exp=2037461674~hmac=ffd5faf6eb2d352a491311345dec8ba8a7ef868d3865edfb4577f6637f8603d3)
![](https://format.creatorcdn.com/aa45f883-6d2c-40d3-8498-feb73fb6bda0/0/0/0/0,0,1217,1547,1600,1547/0-0-0/d455117e-728c-4cf8-811c-8113391b25fb/1/1/_NOFILTER_FP_AD_V34.jpg?fjkss=exp=2037461674~hmac=ffd5faf6eb2d352a491311345dec8ba8a7ef868d3865edfb4577f6637f8603d3)
![](https://format.creatorcdn.com/aa45f883-6d2c-40d3-8498-feb73fb6bda0/0/0/0/0,0,1217,1547,1600,1547/0-0-0/e5e9359c-eac6-49bd-b42a-7f8ea9a070b5/1/1/_NOFILTER_FP_AD_V35.jpg?fjkss=exp=2037461674~hmac=ffd5faf6eb2d352a491311345dec8ba8a7ef868d3865edfb4577f6637f8603d3)
![](https://format.creatorcdn.com/aa45f883-6d2c-40d3-8498-feb73fb6bda0/0/0/0/0,0,1217,1547,1600,1547/0-0-0/750dabfc-40bf-49ba-9f49-99cbac846969/1/1/_NOFILTER_FP_AD_V36.jpg?fjkss=exp=2037461674~hmac=ffd5faf6eb2d352a491311345dec8ba8a7ef868d3865edfb4577f6637f8603d3)
![](https://format.creatorcdn.com/aa45f883-6d2c-40d3-8498-feb73fb6bda0/0/0/0/0,0,1217,1547,1600,1547/0-0-0/187c7ca5-1253-4207-83e7-7af7501b34c9/1/1/_NOFILTER_FP_AD_V37.jpg?fjkss=exp=2037461674~hmac=ffd5faf6eb2d352a491311345dec8ba8a7ef868d3865edfb4577f6637f8603d3)
General Pants Swim Campaign #NOFILTER. Celebrating our bodies and their differences in all their beauty with ZERO retouching.
Concept development, creative direction & photography - Natalie Cottee